Follow-up sequences
Follow up every lead,
without remembering to.
Most sales on WhatsApp are lost to silence, not to a no. A sequence sends the second and third message on time, and gets out of the way the moment the customer answers.
01 — What it is
Growth
What is Follow-up sequences?
A WhatsApp drip sequence is a series of messages sent at set delays after a trigger, such as a customer's first message, an ad click, a tag being added or an order being delivered. It stops automatically when the customer replies.
- 01Follow-ups depend on someone remembering.
- Each step goes out on its delay, day or night.
- 02Customers get chased after they already replied.
- A reply stops the sequence for that contact.
- 03Every lead gets the same broadcast.
- Sequences start from what the customer actually did.
02 — How it works
4 steps
How it works,
step by step.
01
Pick a trigger
First message, ad or link click, a tag added, an order created, or an order delivered.
First messageAd clickTagOrder02
Write the steps
Each with its own delay and text. Names, review links and more fill themselves in.
03
Contacts are enrolled
Automatically when the trigger happens, or by hand, or from Zapier.
04
It stops when they answer
A reply ends the sequence, so a person or the AI can take the conversation.
03 — What you get
5 capabilities
The details
that make it work.
Five triggers
First message, ad/link click, tag, new order, delivered order.
Stop on reply
Compared by message, so even a same-second reply counts.
Post-delivery follow-ups
Thank-you, review request, reorder reminder.
Enrolment from anywhere
Dashboard, triggers, or the Zapier/Make API.
Paused, not lost
If the plan lapses, pending steps wait rather than vanish.
04 — Who it fits
Growth
Who it is
built for.
- 01
Lead-driven businesses
Real estate, education, services: every enquiry gets its follow-up.
- 02
Online stores
Post-purchase care, reviews and reorders.
05 — Answers
Common
questions.
Something not covered here? Tell us how you work today and we will tell you honestly whether this fits.
Talk to us01What happens if the customer replies?
The sequence stops for that contact, so they are never chased after answering.
02Can I start a sequence from another app?
Yes. The Zapier and Make integration can enrol a contact.
03Is this the same as a broadcast?
No. A broadcast goes to a list at once. A sequence is personal, timed from what each contact did.
Keep reading
Related features
- GrowthClick-to-WhatsApp ads trackingSee which Facebook and Instagram Click-to-WhatsApp ad brought each chat, and how many orders and how much revenue each ad produced. First-touch attribution.
- CommerceLoyalty, coupons & reviewsRun coupon codes, loyalty points and Google review requests over WhatsApp. Codes are checked on the server; points are earned on delivery.
- AutomationZapier & MakeConnect WhatsApp to 6,000+ apps with Zapier or Make. Triggers for new messages, orders, forms and bookings; actions to send messages, tag and enrol contacts.
Guides
Read more about Follow-up sequences
- GuideWhatsApp Bulk Message Sender: How to Send Without Getting BannedWhy WhatsApp bulk message sender software gets business numbers banned, and how to send campaigns to thousands of customers the official way.
- GuideWhatsApp for Schools: Admissions and Parent UpdatesHow schools, colleges and academies handle admissions enquiries, parent announcements and fee reminders on WhatsApp without burying staff in the same replies.
- GuideHow to Recover Abandoned Carts with WhatsApp (With Templates)How to recover abandoned carts on WhatsApp: consent, timing, what to say, example messages, automating it from Shopify, and handling the replies.
- GuideWhatsApp Campaigns for Ecommerce: A Practical GuideWhich WhatsApp campaigns work for online stores, how to build an opted-in list, segmenting, timing, templates and cost, and what to measure.
Follow-up sequences
See it working
on your own number.
Connect a number with a QR scan or the official Cloud API, and switch this on from the dashboard. No developer needed.