Ads & link attribution
Know which ad
actually sold something.
Meta tells you how many conversations an ad started. It cannot tell you how many of them bought. Xenwap sees both ends, so it can.
01 — What it is
Growth
What is Click-to-WhatsApp ads tracking?
Click-to-WhatsApp ads tracking records which Facebook or Instagram ad a customer tapped before messaging you, keeps it as that contact's first touch, and reports conversations, new contacts, orders and revenue per ad.
- 01Ads Manager says "messages started" and stops there.
- Every ad shows the orders and revenue that followed.
- 02Returning customers inflate every ad's numbers.
- A contact counts as new for an ad only if that ad was their first touch.
- 03Ad chats get the same generic welcome.
- An ad click can start its own follow-up sequence.
02 — How it works
4 steps
How it works,
step by step.
01
Run a Click-to-WhatsApp ad
Nothing to install. The ad information arrives with the customer's first message.
02
The ad is recorded on the contact
Its headline and ID are saved as the contact's first ad.
03
Orders are credited
Orders the contact places after that click are counted against the ad.
04
Compare in Reports
The "Ads & links" report lists each ad and each tracked link side by side.
Reports
03 — What you get
5 capabilities
The details
that make it work.
Works on both connections
Ad details are read on Cloud API and QR-linked numbers.
First-touch attribution
The first ad that brought a customer keeps the credit.
Revenue per ad
Orders and order value, not just chat counts.
Ad-triggered sequences
Send a follow-up series only to people who came from ads.
Links in the same report
QR codes and chat links are tracked the same way.
04 — Who it fits
Growth
Who it is
built for.
- 01
Brands spending on Meta ads
Move budget to the ads that sell, not the ones that chat.
- 02
Agencies running ads for clients
Show clients revenue, not message counts.
05 — Answers
Common
questions.
Something not covered here? Tell us how you work today and we will tell you honestly whether this fits.
Talk to us01Do I need a pixel or code?
No. Meta includes the ad details in the message itself.
02Does it work with a QR-linked number?
Yes. The ad reference is read on both kinds of connection.
03How is an order credited to an ad?
Orders placed by the contact after their first click on that ad are counted for it.
Keep reading
Related features
- GrowthQR codes, chat links & widgetCreate trackable WhatsApp chat links, printable QR codes and a website chat button. See how many chats and orders each one brings in.
- GrowthFollow-up sequencesAutomatic WhatsApp follow-ups: a series of timed messages started by a first message, an ad click, a tag or an order. Stops the moment the customer replies.
- AutomationChatbot builder with buttonsBuild WhatsApp chatbots on a drag-and-drop canvas: reply buttons, list menus, questions that save answers, forms and booking steps. Works on QR and Cloud API.
Click-to-WhatsApp ads tracking
See it working
on your own number.
Connect a number with a QR scan or the official Cloud API, and switch this on from the dashboard. No developer needed.