The platform
Everything you need to run
WhatsApp at scale.
Campaigns, Meta-approved templates, a shared omnichannel inbox, an AI chatbot with a visual flow builder, WhatsApp commerce with COD confirmation and store sync, ads tracking, follow-up sequences, booking, loyalty, and the team controls around all of it.
Contents
- 01Flexible WhatsApp Connection
- 02Campaigns & Broadcast
- 03Message Templates
- 04Shared Inbox & Conversations
- 05Omnichannel Inbox
- 06AI Chatbot & Automation
- 07Knowledge Base
- 08Integrations & Developer Tools
- 09WhatsApp Commerce
- 10Ordering & Fulfilment
- 11Contacts & Lead Management
- 12Team & Roles
- 13Billing & Account
- 14Sell & keep customers
- 15Grow & measure
- 16Automate & connect
- 17For agencies
01 — Getting connected
3 capabilities
Flexible WhatsApp Connection
Start free in minutes, or go fully official. Your choice, per number.
- 01.1
Official Cloud API
Connect a number through the official Meta WhatsApp Business Cloud API using your own credentials. Reliable, ToS-safe, and ready to scale.
- 01.2
Instant QR Connect
No Meta setup required. Scan a QR code and start messaging from your existing WhatsApp number in under a minute.
- 01.3
Switch Anytime
Every account, campaign, and automation works identically on either connection. Move to the official API whenever you're ready.
02 — Reach
3 capabilities
Campaigns & Broadcast
Reach your audience at scale without the chaos.
- 02.1
Targeted Campaigns
Send WhatsApp campaigns to specific contacts or groups. Schedule messages and track delivery so marketing stays organized.
- 02.2
Broadcast Messaging
Deliver updates, offers, and announcements to your list with opt-in management and a clear audit trail.
- 02.3
Campaign Analytics
Track sent, delivered, read, and replied metrics for every campaign. Know exactly what's working.
03 — Approvals
3 capabilities
Message Templates
Meta-approved templates for reaching customers outside the 24-hour window.
- 03.1
Meta-Approved Templates
Submit WhatsApp message templates for approval directly from Xenwap, no separate Meta Business Manager workflow to manage.
- 03.2
Variable Personalization
Use {{1}}, {{2}} placeholders that get filled in per contact, so every templated broadcast still feels personal.
- 03.3
Approval Status Tracking
See pending, approved, and rejected status for every template, synced automatically from Meta.
04 — The queue
5 capabilities
Shared Inbox & Conversations
One place for every customer conversation.
- 04.1
Unified Inbox
Handle all WhatsApp chats from a single dashboard. Assign conversations, add notes, never lose context.
- 04.2
Team Collaboration
See who's replying, hand off chats, and keep responses consistent across your support and sales teams.
- 04.3
Human Handoff
When AI can't answer, conversations are smoothly handed off to a human agent with full chat history.
- 04.4
Canned Responses
Save frequently used replies and insert them into any conversation with one click. Consistent answers, delivered faster.
- 04.5
Conversation Status
Mark chats Open, Pending, or Resolved and filter your queue so nothing slips through.
05 — Omnichannel
3 capabilities
Omnichannel Inbox
WhatsApp, Messenger, and Instagram. One shared inbox, not three logins.
- 05.1
WhatsApp, Messenger & Instagram
Connect a WhatsApp Business number alongside a Facebook Page and Instagram account. Every DM lands in the same inbox.
- 05.2
Instagram & Messenger DMs
Reply to Instagram and Messenger conversations exactly like WhatsApp chats, with the same assignment, notes, and status tools.
- 05.3
Channel-Aware Automation
AI replies, chatbot rules, and the flow builder work identically across every connected channel. Build the automation once.
06 — Automation
8 capabilities
AI Chatbot & Automation
Set rules once. Reply 24/7 with intelligence.
- 06.1
AI-Powered Replies
A large-language-model chatbot that understands context, answers questions, and handles multi-turn conversations naturally. The model provider is configurable rather than locked to one vendor.
- 06.2
Auto-Reply Rules
Create triggers and replies for common questions, menus, and workflows. Reduce manual work and respond faster.
- 06.3
Visual Flow Builder
Design branching conversation flows on a drag-and-drop canvas, with reply buttons, list menus, questions that save answers, WhatsApp forms and booking steps. No code required.
How it works → - 06.4
Voice Note Transcription
Voice notes in Urdu, Punjabi or English are turned into text, so the rules and AI can answer them like a typed message.
How it works → - 06.5
Conversation Workflows
Guide customers through sequences, collect information, and route conversations to the right person.
- 06.6
Image Understanding
AI can analyze images sent by customers (product photos, screenshots, receipts) and respond intelligently.
- 06.7
Multilingual Support
Auto-detect customer language and reply in their preferred language. No manual translation needed.
- 06.8
AI Training & Feedback
Review AI responses, mark correct or incorrect, and continuously improve accuracy over time.
07 — Training
3 capabilities
Knowledge Base
AI that knows your business inside and out.
- 07.1
Document Upload
Upload PDFs, docs, and files. AI uses your content to give accurate, on-brand answers on WhatsApp.
- 07.2
Website Scraping
Point AI to your website and it automatically learns from your pages: products, FAQs, policies, and more.
- 07.3
Product Answers
AI shares product details, prices, images, and links so customers get instant answers without waiting.
08 — Plumbing
9 capabilities
Integrations & Developer Tools
Connect WhatsApp to the tools you already use, and build your own.
- 08.1
Shopify
Sync products, import new orders every few minutes, and recover abandoned checkouts on WhatsApp.
How it works → - 08.2
WooCommerce
Connect your WooCommerce store for product sync and automatic order import, with COD confirmation on every new order.
How it works → - 08.3
Magento & Custom API
Integrate with Magento or build custom integrations using our API to fit your exact workflow.
- 08.4
Outbound Webhooks
Twelve event types: message received, contact created, campaign completed, the full order lifecycle from received and COD-confirmed through paid, dispatched, completed and cancelled, form submissions, and appointments booked or cancelled. Signed, and ready for your own backend.
- 08.5
Zapier & Make
Instant triggers and actions for thousands of apps: send messages, tag contacts, create orders and enrol contacts in sequences.
How it works → - 08.6
Google Sheets
New orders, order updates, form answers, contacts and bookings written to your own spreadsheet, one tab each.
How it works → - 08.7
Public REST API
Send messages and manage contacts programmatically with API keys, rate limiting, and full docs for your dev team.
- 08.8
Website Chat Widget
Generate a click-to-WhatsApp button, paste it into your site, and turn website visitors into conversations that land in the same shared inbox.
How it works → - 08.9
Card & Local Payments
Subscriptions billed through Stripe or JazzCash, so paying for the platform does not depend on having an international card.
09 — Selling
3 capabilities
WhatsApp Commerce
Native product and order messages, right inside the chat, not just store sync.
- 09.1
Product Catalog Messages
Send interactive product cards from your Meta catalog directly in a WhatsApp chat, with photo, price, and a tap-to-view link.
- 09.2
Order Capture
When a customer checks out from a catalog message, the order is captured automatically, no manual entry.
- 09.3
Orders Dashboard
A dedicated view of every order that came in through WhatsApp, with items, totals, and customer details.
10 — Taking the order
11 capabilities
Ordering & Fulfilment
Everything between "I'll take one" and the order going out the door.
- 10.1
Branches
Run more than one location from the same account, each with its own address, phone, and opening hours, so orders and delivery rules follow the branch that is actually serving the customer.
- 10.2
Delivery Zones
Define delivery areas with their own fee, minimum order value, and estimated time. Area aliases mean a customer can name their neighbourhood however they normally would and still be matched.
- 10.3
Opening Hours
Per-branch business hours so automation knows when you are actually open, and customers are told rather than left waiting for a reply.
- 10.4
Payment Methods
Set out how customers pay, record the payment method and payment status on every order, and see what is still awaiting payment.
- 10.5
Paid Extras & Variants
Product categories, variants, and paid add-ons, so a single catalog item can carry sizes, options, and upsells instead of being duplicated five times.
- 10.6
Live Order Board
A dedicated screen showing what is waiting, in progress, and done, built to be left open on a counter or kitchen display rather than checked page by page.
- 10.7
Printable Order Tickets
Print a formatted ticket for an order straight from the dashboard, so the floor gets a physical copy without a separate point-of-sale system.
- 10.8
Courier & Status Tracking
Record the courier, delivery address, and estimated minutes against an order, and move it through received, confirmed, dispatched, completed, or cancelled.
- 10.9
WhatsApp Alerts to People
Nominate who gets alerted on WhatsApp when an order comes in, so a new order reaches a person rather than sitting on a dashboard nobody is watching.
- 10.10
Running Deals & Offers
Time-boxed promotions with their own start and end date. While a deal is running the AI knows about it and can raise it in conversation, instead of customers finding out only if they ask.
- 10.11
Sales Reporting
Daily orders, orders by stage, order value, best-selling products, and a per-agent sales leaderboard, with a delivered versus waiting breakdown for the owner.
11 — The record
5 capabilities
Contacts & Lead Management
Organize who you talk to and turn conversations into sales.
- 11.1
Contact Management
Import, segment, and tag contacts. Build targeted lists so the right message reaches the right person.
- 11.2
Groups
Manage WhatsApp groups from the dashboard. Use them in campaigns and keep group communication organized.
- 11.3
Lead Scoring
AI automatically scores leads based on conversation engagement, helping your team focus on the hottest prospects.
- 11.4
Auto-Tagging
AI tags contacts based on conversation topics and intent, with no manual labeling needed.
- 11.5
Lead Tracking
Capture and track leads from WhatsApp. Assign owners, add notes, and follow up so no opportunity is missed.
12 — Control
6 capabilities
Team & Roles
Control who does what with granular permissions.
- 12.1
Roles & Permissions
Define who can manage campaigns, handle inbox, edit AI settings, or manage billing. Keep access secure.
- 12.2
Team Dashboard
Invite team members, see activity, and coordinate support and sales from a single workspace.
- 12.3
AI Analytics
Track AI performance in one dashboard: response accuracy, customer satisfaction, and resolution rates.
- 12.4
SLA & Agent Performance
Monitor first-response SLA breaches, conversation volume trends, and a per-agent leaderboard of replies and resolutions.
- 12.5
CSAT Ratings
Customers rate the chat from 1 to 5 when it is resolved; low scores reopen it and alert the team.
How it works → - 12.6
Audit Log
Who changed what and when, including sign-ins and exports, readable by owners and admins.
How it works →
13 — Account
2 capabilities
Billing & Account
Simple, transparent, and under your control.
- 13.1
Flexible Plans
Free Trial, Starter, and Pro plans. Upgrade or change as you grow with clear pricing and no surprises.
- 13.2
Company Settings
Manage your organization profile, connected WhatsApp numbers, and integrations from one central place.
14 — Commerce
5 capabilities
Sell & keep customers
Confirm, sync, recover, reward and book, inside WhatsApp.
- 14.1
COD order confirmation
COD order confirmation sends the customer a WhatsApp message with the order summary and asks them to confirm or cancel. Their answer is written onto the order, so your team only packs and ships what a real person said yes to.
How it works → - 14.2
Shopify & WooCommerce orders
Store order sync imports new orders from Shopify or WooCommerce into Xenwap every five minutes, links each one to the customer's WhatsApp contact, and lets COD confirmation, status updates and reports work on them like any other order.
How it works → - 14.3
Abandoned cart recovery
Abandoned cart recovery watches your Shopify store for checkouts that were started but not completed, waits the delay you choose, and sends the shopper a WhatsApp reminder with a link back to their cart.
How it works → - 14.4
Loyalty, coupons & reviews
Coupons, loyalty points and review requests are three retention tools that work inside your WhatsApp ordering. Coupon codes discount an order after they are validated; loyalty points are earned when an order is delivered; and a Google review link can be sent in a follow-up message.
How it works → - 14.5
Appointment booking
WhatsApp appointment booking lets a customer choose a day and a time slot from a menu in the chat. The slot is locked so it cannot be double-booked, it appears on a booking calendar, and the customer gets a reminder before the appointment.
How it works →
15 — Growth
6 capabilities
Grow & measure
Know where chats come from, follow up on time, and hear how it went.
- 15.1
Click-to-WhatsApp ads tracking
Click-to-WhatsApp ads tracking records which Facebook or Instagram ad a customer tapped before messaging you, keeps it as that contact's first touch, and reports conversations, new contacts, orders and revenue per ad.
How it works → - 15.2
QR codes, chat links & widget
Tracked chat links are short links that open WhatsApp with a pre-filled message. Each link has its own QR code and can be shown as a floating chat button on a website, and every conversation it starts is counted in the same report as your ads.
How it works → - 15.3
Follow-up sequences
A WhatsApp drip sequence is a series of messages sent at set delays after a trigger, such as a customer's first message, an ad click, a tag being added or an order being delivered. It stops automatically when the customer replies.
How it works → - 15.4
CSAT surveys
A WhatsApp CSAT survey asks the customer to rate their conversation from 1 to 5 when your team marks it resolved. The score is stored against the conversation and agent, and a score of 2 or lower reopens the chat and alerts the team.
How it works → - 15.5
Bulk messaging & campaigns
A WhatsApp bulk message sender delivers one message to many contacts at once. In Xenwap a campaign goes to the contacts or groups you choose, as text, an image, a video, a link or product cards, optionally from a Meta-approved template with personalised variables, now or at a scheduled time, with sent, delivered, read and failed counted for each one.
How it works → - 15.6
WhatsApp CRM
A WhatsApp CRM stores each customer who messages your business as a contact record, with their conversation, tags, notes, orders and lead status, so a team can follow up and report on WhatsApp sales. In Xenwap it is part of the inbox rather than a separate tool you have to sync.
How it works →
16 — Automation
7 capabilities
Automate & connect
Smarter bots, voice notes, forms, and your other tools.
- 16.1
AI chatbot
A WhatsApp AI chatbot is an automated assistant, built on a large language model, that reads customer messages on WhatsApp and writes replies. Xenwap's answers come from your own knowledge base (uploaded documents, your website, question-and-answer pairs and your product catalog) rather than general knowledge, and it hands over to your team when asked or when unsure.
How it works → - 16.2
Chatbot builder with buttons
The WhatsApp chatbot builder is a visual, drag-and-drop editor for automated conversations. Flows can send messages, offer reply buttons or list menus, ask questions and save the answers, open a WhatsApp form, book an appointment, and branch on what the customer chose.
How it works → - 16.3
WhatsApp Forms
WhatsApp Forms, built on Meta Flows, are native in-chat screens with text fields, dropdowns and choices. The customer fills them in without leaving WhatsApp, and Xenwap saves the submission to the contact and sends it to your webhooks or Google Sheet.
How it works → - 16.4
Voice note transcription
Voice note transcription converts a customer's WhatsApp voice message into text using Whisper speech recognition. The transcript is passed to your chatbot rules and AI, and both the text and the original recording appear in the shared inbox.
How it works → - 16.5
Google Sheets integration
The Google Sheets integration writes a new row to your spreadsheet whenever a WhatsApp order arrives or changes, a form is submitted, a contact is created or an appointment is booked. Each kind of event gets its own tab with a header row.
How it works → - 16.6
Zapier & Make
The Zapier and Make integration uses REST hooks and an API key to expose Xenwap events as triggers (new message, new contact, orders, forms, appointments) and Xenwap actions (send a message, add a tag, enrol in a sequence) to thousands of other apps.
How it works → - 16.7
Audit log
The audit log records every change a team member makes in Xenwap, including sign-ins and failed sign-ins, settings edits, contact and order changes, and data exports, with the person, time and what changed. Only owners and admins can read it.
How it works →
17 — Agencies
1 capability
For agencies
Resell the platform under your own name.
- 17.1
White-label for agencies
The agency programme lets a marketing agency resell Xenwap as its own product. The agency sets its logo, colours and domain, creates a workspace for each client on an approved plan, bills the client directly, and can open any client's dashboard to help them.
How it works →
Put it to work
Ready to put these
features to work?
Connect a number, invite your team, and let the automation take the questions you have answered a thousand times.